When it comes to marketing, we often find ourselves making a grave mistake in identifying the difference between B2B markets and B2C markets. And the reason is pretty evident, it’s the lack of exposure in dealing with clients from each of these individual markets whatsoever. Just in case, if you’re a marketing enthusiast also seeking to build up clients in either of the two markets, then you need to understand the difference between the two. By doing so, it will help you better approach them and avoid falling into the pitfalls of not being able to pitch them.
Are you eager to learn what are the possible differences between B2B and B2C markets and how to avoid the potential mistakes which can put you in the pitfalls with these markets?
Let’s find out.
Mistakes to Avoid Between B2B & B2C Marketing
As we are all quite aware what B2B and B2C market is; but just in case, if you’re not familiar with the terms, let us guide you. B2B stands for Business to Business marketing practices; here the client you’re reaching out to is a business just as one of your own and in order to convert them, you need to offer them something that adds value to their business through yours. Whereas, a B2C stands for business to consumer marketing practices and here marketing is all about reaching the customer individually and adhering to their respective requirements.
However, what most marketers often miss out is the thin overlapping area between both the marketing practices. Many marketing agencies often end up neglecting this thin area which ultimately results in losing them a potential client. Today, we are going to help you mitigate that area so you can learn how to avoid them.
Do Not Overcomplicate Your Brand Messaging
Whether you’re operating in the B2B marketing sphere or B2C marketing sphere, do not overcomplicate your marketing message. Irrespective of which market you’re proceeding forward with, complicating your brand message will only lead you to your own disasters. It’s like trying to reach out but with an overly complicated set of words. Instead of simplifying your client’s situation, you will end up confusing them and believe it or not, nobody wants to be confused.
When reaching out, make sure to try and speak the language your audience speaks.
Now, when it comes to simplifying brand message, it does not certainly means that you dumb down your own marketing narrative. What many SMBs and enterprise level organizations fail to understand is that simplifying does not mean to use a mix of easy vocab and to the point pitches. You can still integrate story telling in your narrative or define your unique selling points but when you do it, make sure to do it in a simplified manner.
Offer Content Which Keeps Them Hooked
Nowadays, people prefer to be educated when they are going through a specific buying funnel. Whether you’re moving in the B2B market or a B2C market, offer content which is educational and informational. After all, your consumer wants to know what they are spending their money on and if your marketing funnel is failing to explain it, you may find yourself in a tricky situation. There’s a 10 percent chance your customer might feel convinced you’re the right brand to invest their budget in.
In the online business world, time is an important commodity. Everyone wants easy to digest content; and if your business can deliver it, they are more likely going to take interest in your service. In this situation, if there’s one thing that works profoundly, it’s the power of animations. You can hire an animation production studio to create a stunning motion graphic or whiteboard animation to better explain to the audience what you’re selling.
People love watching animations! And if your business can crack that, you’re good to go.
Do Not Ignore Mobile User Experience
Long gone are the days when only B2C buyers used to consider engaging with brands through smartphones. Fast forward to today, even business owners use mobile phones to visit websites. Today, almost every other client uses mobile phones to interact with different marketing funnels.
Whether you run a website, an ecommerce store, or some other type of online medium, make sure your online platform is custom tailored to appeal to modern day B2B buyers. More than 90 percent of B2B clients expressed how they had a marvelous experience when interacting with B2B products from their smartphones.
So when moving in a B2B market or B2C market, don’t forget mobile user experience.
Lastly, Don’t Forget that Brands Are Now Humanized
Long gone are the days when brands were just about putting some cool words in front of your audience so they feel intrigued in making a purchase from your service. Today, brands have incredibly become more humanized. While many B2B marketing agencies would focus on a data driven strategy, you can strike the chord right with your audience by telling stories that are more touching. This can help breach the perfect emotional connection between you and the audience. While in B2C, it’s all about creating an emotional connection on a public domain, in B2B people prefer to see that connection on the organizational level.
If you can add that element in your content, you’re way good to go in marketing your business.
So there you go, here are some of the mistakes that you must avoid when moving in a B2B or B2C marketing space. Are there any other suggestions that you want to be addressed?
Feel free to reach out to us with your feedback.
