Business cards play an important role in small business marketing, but it’s often overlooked now in the light of social media marketing.
Whether at trade fairs, in meetings or at GetTogethers, business cards can be exchanged at any time.
It is easy to distribute business cards to people in an occasion, that’s not the problem, but how do you make sure people remember you after the occasion.
How do you ensure they keep the business cards for future partnership. Techpally boss reveals tips on how you can make your business card an eye-catcing and thus remain in the recipient’s memory.
Top notch design
How your potential customers feel about your business cards plays a major role – after all, you pick them up when you hand them over.
Good haptics are important for this first contact, because the positive feeling when you touch the card is also transferred to the person you are talking to.
Various finishing techniques such as full-surface UV varnishing or cellophane wrapping help to make business cards more appealing and durable and to change the feel of the hand, businesspally editor advised.
The cellophane wrapping in particular is a popular finish, as it underlines the high quality of the business card and feels pleasant.
A multilingual business card is particularly useful for young companies whose target group is not limited to one country.
It is important to pay attention to regional characteristics. There are, for example, countries in which the university degree is always specified or those in which titles are embellished as sonically as possible.
For international business cards in particular, it can also make sense to work with pictograms instead of words – for example a telephone receiver or an envelope – that are universally understandable.
Although there is no fixed format for business cards, many companies still rely on the common credit card size (e.g. 85mm x 55mm).
Business cards that deviate from this standard are therefore suitable to attract attention. For example, a business card that can be opened. They also offer plenty of space for additional text, says Techpally.
Another way to stand out from other companies is to print the business card not in landscape but in portrait format.
The paper properties
Not only refinements play an important role for the feel of the business card: the type of paper must not be forgotten either.
A minimum grammage of 300 g / m² is recommended for the small card and is now standard.
Therefore, if business people want to attract attention, they should use a higher paper weight of 350 g / m², postcard board or 400 g / m² picture printing paper.
If, on the other hand, companies want to express their commitment to environmental and nature protection, they can have their business cards made from uncoated natural and recycled paper.
It has been shown that potential customers are more likely to use colored business cards. It is therefore advisable to make the small cards colorful.
Of course, companies should always keep their CI in the back of their minds and not design the business card completely separate from it, but a little courage is definitely useful here.
Unusual designs, images that match the job or product, or additional content that is offered via a QR code, for example, help to stay in the recipient’s memory
Business card marketing is still very effective till today, although it’s not cheap when compared to social media marketing or ads on websites, it commands respect and can enhance your brand.
Business cards can also make you get closer to your potential customers, you’ll become family and it can make them develop trust in your business than your online business connection.